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2024 Summary of .IN Domain Name Count / Search Advertising / CPC Market in India

- At 3.7 million .IN domains per NIXI Social Media Post in 2024, the extension will be among the Top 10 cctlds worldwide (country code domains). Domain name registration and aftermarket in India will continue to evolve and grow as demand picks up in the coming decade.

- Search Advertising Market is at $1.9 Billion in India, with a lot of potential to grow, will have to catch up to other countries. With increased investment in Online Business and eCommerce, this is one to watch in the next decade.

- CPC (cost per click) and Search Volume Data from Google Advertising shows that India CPC data are generally at 10% of CPC in US and UK . This has to improve and should be expected in the coming decade. Search Volume in India as expected is high for certain keywords and will continue to grow in other keywords as the market develops and usage evolves

Table 1: Search Volume and CPC Data for Sample Keywords in US, India and UK

Table 2 : Country CCTLD Count and Search Advertising Market Size

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