The ecommerce penetration in India is still about 8.5% of the total population.
India has emerged as the hottest ecommerce market in the world, a central battleground for e-retailer giants Jio, Walmart, Amazon, and eBay, among others. India’s ecommerce market is expected to hit $165B by 2025, according to a report on "Beyond Ecommerce 3.0" by Kalaari Capital. The potential of D2C (direct-to-consumer) brands alone is massive. One of the fastest-growing ecommerce segments, D2C brands are expected to clock $50 billion in sales by 2025. Most of their revenue, however, continues to come from listing their products on marketplaces. There are more than 180 million addressable online shoppers in India—higher than the combined populations of the UK and Australia.
Read more at: https://yourstory.com/2023/01/e-commerce-segments-d2c-brands-expected-clock-50-billion-in-sales-by-2025-report