DIRECT TRAFFIC vs PAID SEARCH 

https://twitter.com/WarrenRoyal/status/1586494027935133696/photo/1

Here is all you need to know about domain traffic. We spent over $1M sending traffic to our great domain, only to have 5x the conversions from our free direct traffic. You’d have to pay $5M to Google for the same # conversions. So how much is the domain truly worth?

@Warren Royal  - BobbleHeads.com